In online marketing, being relevant is the difference between success and failure. The Darren and Mike Dream Team understand how knowing which emerging trends in marketing are the best for your business will help you maximize available opportunities to your advantage.
These opportunities will keep your business relevant and create multiple income streams that will boost your sales, solidify your brand, and build your company. Darren and Mike recommend watching out for these top 5 marketing trends for 2023.
Short-Form Video
In 2023, content has to be entertaining, clear, and concise. People are simply just too busy to read long, albeit informative, posts. If your target market prefers to consume content in the shortest time possible, the best type of content to provide is short-form video.
The Darren and Mike Dream Team help online entrepreneurs find their target audience and market to their needs. Short-form vids are short – typically lasting only 60 seconds or, at most, two minutes.
Video has built such a following that platforms such as LinkedIn have begun using video content, while others have also looked into using live content. Due to its efficacy, short-form video is now the preferred content type across a number of platforms.
Short-form videos allow you to pack all the information you want your target audience to know, provide them with a teaser to drum up interest and make it easier for them to share the videos on social media.
Social Customer Care
Surprisingly, many businesses need to keep their focus on customer care as part of their mission. According to Darren and Mike, this can be a fatal mistake. Businesses should mainly delegate a portion of their time and budget to retain existing customers and bring in more customers.
Social customer care should prove to potential customers that the business is the best fit and the right solution instead of its competitors.
The correct implementation of social customer service will allow a business to take care of its customers and use that capability to promote itself to potential customers. Excellent customer care can keep a business going, even in the worst times.
Customers, for their part, will appreciate the efforts of a business to promote their well-being and prioritize their needs. Darren and Mike teach online entrepreneurs all about consumer and customer insights.
Social customer care allows a business to extend its reach and explore undiscovered niches through social media. Furthermore, it helps make communication easier and faster and builds customer confidence and loyalty, often at a lower cost.
Harness AI Power
Unknown territories are always scary, which is why AI or artificial intelligence is a no-go for many businesses. However, Darren and Mike argue for its utilization.
AI represents the current peak technology that could enhance business capabilities and improve customer interaction. What it is, is simply a tool that businesses can harness to improve functions such as content creation, marketing, and even customer interaction but of course, up to a certain point. As we all know, the human touch is still hard to replace.
That being said, AI still offers plenty of potential when it comes to content creation. With a word, a phrase, or a statement, AI can generate content ideas, prompts, and images, perform basic editing for copy, analyze tone in content, and even answer questions.
AI can be a cost-effective tool for creating content to use as a marketing strategy. It is a nascent technology, but as it improves, so will its capabilities.
For Darren and Mike MLM industry is ripe for the utilization of AI, and as it only gets better, so will its results.
Building a Community
Community is a crucial factor in business success for 2023. It is more than just the number of subscribers or followers a business has but the kind of demographics it aspires to work with and provide services and products for.
According to Darren and Mike, that community has specific aspirations, goals, and visions. The business that will thrive in that community must consider the products and services it offers and whether these fit the community’s needs.
Each community focuses on a specific cause. When a community cares so much about a cause, it will only support businesses that, in turn, support this cause. This is why many, if not all, of the most successful brands, support specific causes.
Toms, for example, is more than just a shoe brand. At one point, it donated shoes to children with every pair it sold.
These days, however, it has modified its charitable efforts by giving away 1/3 of its profits to benefit grassroots organizations that work on the frontlines to promote mental health and address gun violence.
This is not just about emotional engagement but also, more importantly, about social responsibility. Consumers want to know that the businesses they support are those that want to make a difference and provide a positive influence in the industry.
Being a part of the community allows a business to do more than just provide a product or a service. It contributes to improving that community, creating opportunities for people and groups who otherwise would not have been able to find one. It also creates a feeling of unity and solidarity that is difficult to compete with.
Creating an Authentic Brand
Across many platforms, a change is coming. Gone are the days when content creators and brands create content that show a made-up version of themselves, complete with carefully curated content and imagery.
Unfortunately, many content types that come out are dismissed for appearing fake or heavily edited. The trend is headed towards authenticity, allowing businesses to come and show themselves as they are.
Say goodbye to problematic overarching narratives and shopped aesthetics. Consumers want real solutions to their genuine problems. They do not want promises that just do not deliver.
Consumers want businesses that can offer them authenticity. Even without the frills and the extras, consumers will go the extra mile to patronize the product/service of a business they know will provide them with what they need.
Authenticity allows consumers to develop trust and confidence in a business. A business can build a solid following that will remain loyal and create even more buzz by promoting the business through good word-of-mouth, recommendations, and high reviews.
When businesses are authentic, it takes away much of the risks associated with selling a specific product or providing a particular service. As a result, the business can thrive in promoting its brand without having to explain itself.